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Gen Z, The iGen and Sam Adams

Generation Z – What do you know about them? This large group of citizens, 70 million strong, is emerging onto the scene with gusto. What are the worldviews of these individuals that are half still in high school and the other half in college or the work force? How are they different from Millennials in the views on economics, politics and religion?

Gen Z or known as the iGen for their ease of life in the digital world are affecting marketing and policy making now and into the next eighty years.

With that, I will be hammering it home to your remembrance that “People are Policy” and we need to develop Gen Z into policy-makers with Foundational Principles and Ethics. It is ever so critical to do this. Continue reading →